October 18, 2023, NEW YORK — MRB, a leading technology-focused public relations and communications firm, is thrilled to announce the launch of its exclusive ‘PR in a Box’ offering, designed to elevate the brand presence and awareness of Managed Service Providers (MSPs), in collaboration with the Cyber Defense Ecosystem, eChannelNEWS, TechnoPlanet, Channel Partner Alliance, Channel Next, Channel Wise, and leading cybersecurity vendors nationwide. This pioneering program offers MSPs a unique three-month opportunity to execute a robust PR campaign without budget constraints.
In an era where effective communication and online visibility are paramount, MRB’s ‘PR in a Box’ Series addresses the challenges faced by MSPs and Managed Security Service providers (MSSPs) seeking to enhance their market presence and connect with key industry stakeholders. This program empowers MSP founders and marketers with the knowledge and tools necessary to craft and execute successful PR initiatives, effectively reaching out to media, analysts, and thought leaders.
- In-depth brand positioning: MRB will collaborate closely with MSPs to thoroughly understand their brand positioning and the news they wish to unveil.
- Custom PR campaign: Aligning with the MSPs marketing strategy, MRB will develop a comprehensive three-month PR program. This program is meticulously designed to strengthen the brand’s online presence, especially among industry influencers such as media, analysts, and thought leaders. The PR campaign focuses primarily on fueling media relations through developing strategy, drafting and editing press materials, managing media outreach and real-time coverage tracking. The secondary focus is on thought leadership, consisting of executive platform-building, drafting a 500-word executive blog post on a trending thought leadership topic, and counsel for executive engagement strategies on LinkedIn.
- Core influencer network: At the program’s culmination, MRB will provide an insightful wrap-up report. This report includes a curated list of the Top 25 reporters relevant to the MSP, complete with contact information to help foster an extended network of allies for the marketing team beyond the three-month program.
The ‘PR in a Box’ Series is a comprehensive and affordable solution priced at $25,000 for the three-month engagement, offering unmatched value for MSPs looking to make their mark in the competitive cybersecurity landscape. By offering a holistic approach to PR and brand amplification, MRB’s ‘PR in a Box’ Series is poised to reshape how MSPs establish and expand their online presence. Learn more about MRB’s ‘PR in a Box’ Series here.
MRB Public Relations was acquired by leading independent global firm, MikeWorldWide, in early 2023, giving MRB the backing of a global tech firm without compromising the service of a boutique agency.
Meet with Michael Becce at ChannelNEXT West on October 26th, 2023: