Product Marketing to Millennial Moms
Product Marketing to Millennial Moms
CASE STUDY
Objective: Drive product awareness for FAGE among Millennial moms by partnering with food and lifestyle influencers for authentic stories, and build a library of engaging content for the brand to use on owned and paid channels.
Approach:
- Contracted 45 recipe-focused, lifestyle, and family influencers throughout the US to create content highlighting FAGE best best-selling products
- Execute 3-4 seasonal campaigns per year across everything from back-to-school to the US Open to Holiday recipes.
- Managed each influencer to concept, create, and publish their content to Instagram and/or TikTok as short-form video or static images
- Supported all content with paid media to expand the reach among the target audience of health-conscious moms, sports fans, and home chefs across the US
Impact: