Establishing Abnormal Security as Leading Email Security Platform

Challenge: Boost Abnormal Security’s brand recognition with business, trade media and stakeholders, establishing them as the leading cloud-native email security platform.​
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Approach: ​

• We leveraged company news and assets, including partnerships, data reports, and strategic hires to drive ongoing media coverage​
• Utilized executives to provide unique analysis and commentary on trending news topics in the cybersecurity space and extract meaningful insights from proprietary data reports, surveys and whitepapers​
• Introduced Abnormal Security to widespread media covering cybersecurity, traditional business and trade​
• Used their social media channels as a vehicle to promote earned media and amplify industry thought leadership​
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Impact:​

• Secured 500+ pieces of earned media over six months​
• Established 45%+ SOV over key competitors ​
• Reached Unicorn status after raising $210M in Series C funding​

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