MWW is stacked with the right team and tools to navigate modern media. From media and audience insights and platform data, to business intelligence and social listening, we offer clients actionable data. We also created The Z-SuiteTM; a diverse panel of students available for research and creative thinking in partnership with American University, and a MediaLab resource team in partnership with the University of Rhode Island.
We assess how a brand positions itself on owned channels, and it they are talked about and viewed by key audiences (media, investors, stakeholders, etc.). We also determine competitive and broader industry perceptions to identify areas of opportunity to differentiate.
We develop KPIs that map to objectives, establish benchmarks, and track communications impact and competitive performance to assess reputation and positive business outcomes.
We help clients understand target audiences’ mindset, behaviors, lifestyle and passion points and uncover motivations and barriers to a category or brand. We then unearth the most powerful connections - from communities, platforms and channels to messaging and stories that will resonate best with audiences.
CorpSumer Today
Back in 2017, when we first identified the CorpSumer, it was a segment. Today it’s how the world has changed.
Reputation drives action, and CorpSumer is a reflection of how stakeholders make decisions about companies and brands.
CorpSumer is how MikeWorldWide works: a full ecosystem approach at the junction of brand and reputation; informed by what your audiences care most about.
When people choose to care, and then act, that’s CorpSumer in action.
