MikeWorldWide Public Relations Taps Rob Bronfeld as Senior Leader for Consumer Brand Communications  

November 29, NEW YORK — MikeWorldWide, an independent public relations agency has added Rob Bronfeld to its senior leadership team as executive vice president and managing director of the firm’s consumer brand practice that leads PR for brands across the sports and entertainment, food and beverage, gaming, retail, and automotive sectors, among others.  

Bronfeld’s experience shaping brand narratives for Fortune 100 companies and propelling them to new heights of cultural relevance has resulted in various award-winning campaigns throughout his career, most recently as senior vice president of PR and comms at 160over90, and previously Catalyst and Taylor. At MWW, Bronfeld will serve as a senior leader of the consumer brand practice while collaborating with corporate reputation, technology, creative and digital teams under the agency’s one P&L model. 

“Rob has a proven track record of fusing creativity and strategy with modern communications channels to build impactful campaigns that resonate with consumers on a global scale,” said Michael Kempner, founder and CEO of MikeWorldWide. “His understanding of consumer behavior and his ability to craft messages that are both authentic and compelling will bring unparalleled value to our clients as they navigate an ever-evolving market with major cultural events top of mind for marketers over the next year and will be valuable mentor to our teams across the agency.” 

Bronfeld’s hire is the latest investment in enriching the agency’s creative and strategic capabilities across disciplines and geographies, following the recent additions of chief growth officer Loretta Markevics, MWW Health managing director Ryan Lilly and London general manager Tom Berry. 

“I have always admired MWW for its incredible portfolio of client partners and award-winning work,” added Bronfeld. “I am excited to work with the team and share my years of integrated marketing experience for category leading brands with the MWW family.” 

About MikeWorldWide 

MikeWorldWide is a leading independent, integrated public relations agency serving global clients across the US & Europe. It employs more than 225 communications experts that live at the intersection of consumer brand marketing, technology and corporate reputation. The award-winning firm applies its expertise and culture of caring through research, strategy, creativity, empathy, and insight for clients to maximize the potential of every marketing channel. It delivers breakthrough communications for the global enterprises, corporate leaders and innovative brands who are driving the creative economy. Open positions at MWW can be found here. To learn more about MikeWorldWide, visit mww.com.