public relations and public affairs
Public Affairs/Government Relations

Media IQ Media Training
Securing the media opportunity is a key ingredient in gaining coverage; however, a good interview is what brings the story to life. As a result, MWW Group has developed a media training process that prepares clients to be effective and skilled communicators.

MWW Group's Media IQ provides media and presentation training that prepares clients for both print and broadcast interviews, and trains them to deliver their messages through methods that ensure heightened, positive visibility. Our clients don't just get interviewed, they get quoted. Our media training curriculum includes training on expert source quotes and commentary, including "tricks of the trade" to help ensure that your quote is the one that makes the news.

We offer both full day and half day intensive "real world" training workshops for key media spokespeople to address elements for successful media relations that will put them at ease with the most stressful interview scenario. Training curriculum includes:

  • Message Training
  • Working with Reporters
  • Controlling the Interview
  • Interview Styles
  • Making Yourself Quotable
  • Controlling Your Body Language and Environment
  • Mock Broadcast and Print Interviews
  • Review of Mock Interviews with Comments and Critiques
  • What to do After the Interview

 

 

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