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Crisis Action Protocol
At MWW Group, we believe the best way to prepare for a crisis is to assume that one will occur and prepare for it ahead of time. Crisis Action Protocol (CAP) is our proprietary methodology for proactive crisis management, encompassing vulnerability assessment, crisis planning and management. CAP meticulously prepares MWW Group clients for the potential of a crisis with communications strategies that impact all corporate stakeholders -- consumers, employees, shareholders, government officials and community leaders.
CAP combines research and best practices across industries to help a company assume control when a crisis hits. Through continuous evaluation of media coverage, MWW Group will help strategically use the media to your company's advantage, delivering key company messages and reaching out to all company stakeholders to contain the rumor mill.
CAP combines research and best practices across industries. Our services include:
- Vulnerability assessments providing specific steps for reporting, assessing and mounting initial response
- Protocol development which establishes consistent company-wide protocols for anticipating, eliminating, managing and mitigating a crisis as well as reporting emergencies
- Dark website development and activation
- Spokesperson evaluation and training
- Cultivating third party influencers such as clients, analysts, academics and government/community officials to counteract negative press
- Immediate preparation of news statements, Q&As, press releases, as well as scenario-based exercises
- Employee engagement, preserving corporate culture and productivity by ensuring that employees fully understand the situation and the company's position
- Mitigating negative perceptions and exposure by announcing popular initiatives and milestones
We understand that all crises need to be dealt with differently. Crisis Action
Protocol will help your company assume control during a crisis and develop effective
strategies to communicate your organization's message to each of your company's
key critical audiences.
