Creating the "must have" holiday gift
Blackhawk Network, a company specializing in pre-paid gift card solutions for consumers, launched The Gift Card Mall brand with the holiday shopping season fast approaching.
MWW Group created a campaign to build consumer trust and confidence in The Gift Card Mall brand and fuel sales during the heaviest buying season of the year by creating stories that were featured on Ellen's "12 Days of Giveaways," five national morning shows, 22 national television networks.
